ATTENTION
POSTER DESIGN + TYPOGRAPHY  2024

FRONT SIDEA Mashup of Manifesto and Companion Text

“Attention” combines a manifesto on the scarcity of focus with a companion text, creating a layered exploration of how fragmented information consumes our minds in the digital age. The manifesto critiques the fleeting nature of modern attention, while the companion text adds context and depth, offering a counterpoint to the urgency of the message.

Key information is intentionally reduced in type size, challenging readers to spend more time deciphering the text, mirroring the effort required to reclaim focus. Trash bags, used as a core material, symbolize the careless discarding of attention in a society dominated by information overload. This mashup design highlights the tension between urgency and understanding, provoking reflection on how we perceive and value attention.