Visual identity
2024
Inforgraphic 2024
Collaboration
2023
Visual identity
2024
Editorial
2024
Typography
2024
Typography
2023
Type specimen
2023
VInforgraphic
2023
Visual identity
2022
Visual identity
2022
Visual Print
2022
PERFECT
SYNTHESIS
SYNTHESIS
Visual identity
2022
CANTY CITY
E-WASTE
E-WASTE
Visual identity
2022
ILLUSTRATION
THE NEW UGLY 新丑
EDITORIAL DESIGN + TYPOGRAPHY 2024
EDITORIAL DESIGN + TYPOGRAPHY 2024
This bilingual book delves into The New Ugly Style, an aesthetic often emerging from non-professional creations, distinguished by stretched fonts, bold colors, and a raw, imperfect visual impact. It actively challenges traditional notions of beauty, emphasizing intentional imperfection and alienation to forge an anti-conventional, creative aesthetic.
Drawing parallels with the limitations of machine translation, the book weaves in a wealth of AI-translated texts. As AI translators grapple with balancing accuracy and fluid expression, The New Ugly Style similarly negotiates its stance between accepted aesthetic norms and daring innovation. In an effort to “translate” this visual style itself, the layout adopts a non-traditional grid, forcing readers to confront and appreciate the roughness and dissonance that define the style.
Beyond merely introducing New Ugly Style as an art form, the project provokes a thoughtful dialogue on culture, language, and the evolving concepts of beauty. By illustrating how both design and language can be deliberately “ugly” or imperfect, the book spotlights the delicate balance between function and creative subversion, ultimately inviting reflection on what it means to communicate—and miscommunicate—across visual and linguistic frontiers.
Beyond merely introducing New Ugly Style as an art form, the project provokes a thoughtful dialogue on culture, language, and the evolving concepts of beauty. By illustrating how both design and language can be deliberately “ugly” or imperfect, the book spotlights the delicate balance between function and creative subversion, ultimately inviting reflection on what it means to communicate—and miscommunicate—across visual and linguistic frontiers.